Natalia

chmielewska's

portfolio

HI!

Welcome to my portfolio :)

My name is Natalia Chmielewska and I recently graduated from UC3M in Madrid with a master's degree in Advertising Communication. Below you will find some of the works I developed with my project group over the course of the academic year.

Creation of a fictional brand: Randewü

In this project, we got to create a campaign for a brand we invented from scratch, and more specifically, the task consisted of developing a communication strategy for a dating app. The name we came up with, “Randewü”, refers to the French word “rendezvous”. We chose it since it denotes not only the concept of the date itself but also the location of the encounter. As for the logo, we used the symbol of localization and a smiling face incorporated into the letter “U”. We wanted the application to stand out in the market, so unlike the competition, we focused on the what and not the who part of the date. Randewü is a revolution in the dating app industry: it facilitates the dating process by suggesting fun date ideas.

CAMPAIGN FOR pikolin

This is probably my favourite project we have done. It is a campaign developed using a real brief from the competition organised by el Club de Creativos “Jóvenes Creativos de los Premios Nacionales de Creatividad 2023”. Our concept for this campaign was to form a movement aimed at bringing back pyjama parties among adult women. By doing so, we would like to encourage them to get back to doing the things they enjoyed in their youth and which they stopped doing only because they are grown-ups now.

Spotify

Facebook

Instagram

CAMPAIGN FOR

DUOLINGO X TINDER

Our project was based on a real brief that specified the following campaign goal: to encourage people who had used the app regularly in the past but stopped, to return to daily language learning and make them stay. The briefing suggested that the campaign should be done in a brave, surprising way, and be fun in nature.

Our idea for this advertising campaign was to use the theme of love and do a Duolingo Valentine's Day campaign in collaboration with Tinder. The campaign is formed by various alternative OOH banner versions and temporarily added campaign elements to the interfaces of both apps.

OOH Banners

OOH Banners

Dating vocabulary course on Duolingo

Language-themed ice-breaker prompts on Tinder

Collaborative study session

CAMPAIGN FOR Bereal

This project is a promotional video for BeReal. To create it, we used actual BeReals taken in various everyday situations, so as to illustrate the concept of the application: encourage people to show who they really are, without filters. The story presented in the advertisement seeks to highlight the importance of enjoying the present moment, whether you are alone at home or having fun with friends.

CAMPAIGN FOR

Estrella galicia

For the Estrella Galicia campaign, we thought of organising a contest in small towns and villages that did not have any bars. We wanted to create an experience related to the motto of the brand, which is “Resistencia”. Through this action, we intended to show our support for the people who resist the depopulation of their hometowns.

Resistencia rural

CAMPAIGN FOR

ADIDAS

The “The future is still original” campaign is another of the works we did in class. Following the latest trends in the industry, we created our campaign in the metaverse: in a social network called Spatial. For this project, we also used DALL-E 2 to create promotional images. To advertise the new clothing collection, we developed an immersive activity in a virtual room that had been created specifically for the campaign.

CREATION OF A VIDEO:

CLIMATE CHANGE & OCEANS

For this project, our task was to create a two-minute video by combining various already existing media sources. Our idea was to move the viewer and illustrate that the state of the oceans is deteriorating day by day.

The main tool we made use of was the symbolic meaning of colours. The video can be divided into two main parts. The first one contains peaceful visuals in blue tones, meant to portray the beauty of the ocean. As the video progresses, we observe a gradual transition from the blue to the yellow-coloured clips, which represent the increasing ocean contamination. What is more, the serene scenes from the beginning of the video are slowly being replaced by more anxiety-inducing images, while the music intensifies. The visual and audio components of the video include women who, just like the ocean, are often described as the source of life.

THANK YOU!

Do not hesitate to contact me :)

Phone number: +48 609 258 222

E-mail: n.chmielewska5@student.uw.edu.pl